Product Videos · Launch Films · TrivandrumProduct Launch Videos

A product launch video is a short film that introduces a new product or service: what it is, the problem it solves, who it’s for and why now. It is usually supported by teasers before launch, and by demos and ads afterwards.

A product video shows a product clearly enough that someone can decide to buy it: what it looks like, how it works and what it is like to use. Product videos run on websites, online store listings, social media and ads. A launch video introduces a new product; a product video keeps selling it afterwards.

We plan the shots around what a buyer needs to see, then film the product in detail (close-ups, textures, features) and in use, with real people or in a real setting. Footage from one product video shoot can be cut into a listing video, social clips and ads.

Well before the launch date. Teasers need to go out in the weeks before launch, so filming and editing should be planned ahead of that. Starting early also lets one shoot cover the teasers, the launch film and the follow-up demos.

It depends on how many videos the campaign needs, whether the product must be shown in use or on location, cast, shoot days, and the versions and formats required. Planning the whole launch as one production usually costs less than commissioning each video separately.

Send us a short brief and we’ll quote against it.

A launch film sells the idea and the excitement. It’s made for launch day, social and ads. A product demo shows how the product works, feature by feature, and does its job after launch on your website, in sales conversations and in ads aimed at people already interested.

One clear promise, shown rather than told: the product solving a real problem for a real person. Keep the opening short, show the product early, and end with exactly where to buy, book or learn more.