TVC, Commercials & Ads · Trivandrum, KeralaAd Film Production

An ad film is a short commercial video made to promote a product, service or offer on TV, YouTube, social media or in cinemas. Unlike a brand film, it is built around a single message and a clear call to action, usually in 6 to 60 seconds.

TVC stands for television commercial: a short ad film made for TV, usually 10 to 30 seconds long. The same production now runs on YouTube, OTT platforms and cinema screens, so most TVCs are planned with shorter social cuts from the start.

Ad production covers everything from the approved idea to the finished ad: the script and shot list, casting, locations, the ad shoot itself, and post-production (editing, sound design, colour grading and graphics), then delivery in every length and format the campaign needs.

An ad shoot is the filming day, or days, of an ad production. The crew sets up camera, lighting and sound at the location or studio, the director works with the cast through each planned shot, and the product is filmed in detail. Smaller social ads often fit into a single day; commercials with several locations take longer.

The main factors are the concept and scripting, cast, locations, shoot days, crew and equipment, and how many versions and formats you need. A single-location social ad costs far less than a multi-location commercial with a cast.

Send us a short brief and we’ll quote against it.

Match the platform: 6 to 15 seconds for YouTube bumper and Stories placements, 15 to 30 seconds for Reels and in-feed ads, and up to 60 seconds when viewers already know you. Either way, put the key message in the first few seconds, because most people decide almost immediately whether to keep watching.

An ad film sells one thing, fast, to people who may never have heard of you. A brand film tells the longer story of who you are and why you can be trusted, for people who are already considering you. See our corporate and brand films.

Yes. We plan shoots so one production gives you multiple hooks, lengths and aspect ratios. That lets your ads team test creative and refresh campaigns without paying for a new shoot every time.